“Restore performance: 45 points!”
After two members left and two new ones joined, the MES team's velocity fell from 40 to 31 points. A senior executive proposes publishing a target of 45 points per sprint, with bonuses for reaching it.
It sounds like strong management. In practice, the team would simply start estimating stories bigger, and the number would rise while real output stayed the same.
Velocity is a thermometer, not a thermostat.